What is Digital Marketing?
Digital marketing, also known as online marketing, promotes brands to connect with potential customers through the internet and other forms of digital communication. It includes not only email, social media and web-based advertising but also text and multimedia messaging as a marketing channel.
When a marketing campaign involves digital communications, it is essentially digital marketing.
Why is digital marketing important?
Any marketing can help your business succeed. However, due to the accessibility of digital channels, digital marketing is becoming increasingly important. In April 2022 alone, there were 5 billion internet users worldwide.
From social media to SMS, there are many ways you can use digital marketing tactics to communicate with your target audience. Additionally, digital marketing has minimal startup costs, making it a profitable marketing technique for small businesses.
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