Unique Packaging At one point, not much thought was given to packaging food products, other than what was necessary to prevent food spoilage and provide a long shelf life as possible. But in recent decades, marketers have delved into psychological research that helps connect visual stimulation to consumer behavior. Here are unique ideas for modern food packaging.
An effective way to stay ahead when it comes to food packaging is to know what has been successful, what hasn’t work, and what hasn’t been tried yet. Being inventive while staying within a sensitive framework based on consumer insights is the key to effective innovation in packaging design.
While the more visual aspects of packaging involve shapes, colors, and sizes, there are other subtle variables that can be tweak to create new forms of packaging. Different values and emotions can be associated with specific packaging concepts. Sharp and elegant designs, for example, are appropriate for innovative or elegant food products. Fun and playful images go very well with children’s sweets.
Other variables that may not be so obvious include transparency, internal wrappers, and material texture. A clear window on a package gives consumers the opportunity to visually inspect the product, which can lead to memories of taste, excitement, and satisfaction. The inner wrappers should be just as impressive as the outer wrappers. The texture of the package relates to the sense of touch, which helps consumers develop a more personalized feel for the item.
One of the most universal themes in all of marketing is keeping layouts simple, which allows them to be easier to remember. At the same time, it is advantageous to somehow integrate the product experience with the packaging. The package must match the product in terms of the solution it provides and the feeling one gets after consuming the food.
Designers looking for a competitive edge shouldn’t be afraid to get creative. The use of multiple shapes and patterns is often the basis for developing completely unique images. Geometric patterns combined with un expect colors can be the secret to breaking the mold of out date and common packaging formulas. Those who can tell stories with packaging are the ones most likely to enter the minds of consumers.
More and more companies in all industries are moving towards sustainability as a company value. One of the keys to communicating a green image is to make use of as much available space as possible. While limiting the amount of resources. An important emphasis to clearly convey an environmental message is waste reduction. Using images from nature helps paint an even clearer picture.
Paying attention to recyclable materials is important, but another way to stand out is to give the package additional practical uses. Once the customer is done with the product, instead of disposing of the package, it can be use as a storage container. Sustainable ideas that haven’t been widely use yet include making grocery bags from seaweed or designing a package that turns into a bowl. Putting a handle on a package provides more flexibility in how it can be store.
A growing trend in the packing industry is to move away from plastic as it is not biodegradable. Some supermarkets in Europe sell hundreds of products that are plastic-free, relying on glass bottles and plant-based materials. Biodegradable plastic can be made from egg whites. Another trend towards sustainability is using fewer solvent-base inks in printing to reduce toxicity.
Putting an end to old ideas that are mostly traditional and unnecessary is the dream of modern packaging designers. Appealing to all of the human senses has become a winning strategy for risky merchants. When it comes to shapes, designers can be different by thinking beyond squares and rectangles. Curves add a lot of character and uniqueness to a package, especially if the overall shape has no market equivalent.
Smart packaging has emerged this century as vital as it encompasses radio frequency technology for product tracking. One of the ways to make smart packaging more powerful is to sync it with promotional campaigns in real time. Ultimately, quality products should speak for themselves. The more the product is part of the packaging, the closer it is to the minds and hearts of consumers. In cases where too many similar products are competing with one another. It’s best to stand out by giving the package an unexpected look.
Keep in mind that dark and white is often over look as a classic or modern alternative. Restricting the number of colors is a strategy to create a more cohesive image. Abstract images open the door to a wide range of possibilities that are only limit by the human imagination
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