How To

How To Optimize The Images Of Your Website?

Humans Are Naturally Drawn To The Images.

The Images are Accessible to all, they are more easily understood than texts. We therefore strongly recommend that you, as much as possible, add images to your blog posts or website pages to make them more attractive!

In addition, with “visual search” becoming more and more important in Google (e.g., Google Lens, Pinterest Lens, and recent developments in the Google search engine), images alone are likely to generate significant traffic. They have their importance in terms of natural referencing. Visual search is based on pictures or photos, or screenshots. Every time you show your smartphone an object to an app like Google Lens, you’re performing a visual search.

  • Once your images have been selected, there are still a few too often overlooked steps to take to optimize them!
  • Some image optimization steps are a bit technical, but as you will see in this article, they are automated in the sites we make. You will have no more excuses and can focus on your content!
  • Once your images have been selected, there are still a few too often overlooked steps to take to optimize them!
  • Some image optimization steps are a bit technical, but as you will see in this article, they are automated in the sites we make. You will have no more excuses and can focus on your content!

Prepare images for use in your article or web page

Choose The Right File Name

Image referencing starts with choosing a meaningful filename. Want Google to see what the image is about without even analyzing it? So use a meaningful file name for your idea!

It’s simple: if you write an article about the city of Nantes. You use an image showing an aerial view of Nantes. Ay sounds a bit tedious – not that much actually – but it’s crucial when it comes to SEO! The file name must not be DSC584846.jpg but, for example -nantes.jpg ( without spaces and accented characters), ensuring that the photo’s main subject (and of your article) corresponds to the name of the file.!

Choose The Right Image Format

But it’s obvious. You have to choose a suitable image format. It comes to images, the right design does not exist, or rather it depends on the nature of the image and its use on your website. !

You can ask your web agency for advice, but in summary, we recommend that you use:

  • the JPEG format for large photos or illustrations (good results in terms of color and clarity with relatively small file size);
  • the PNG format if you want to preserve the transparency of the background of your image;
  • Webs format instead of JPEG and PNG. It will give you good color and clarity results with smaller file size. Please note, however, that not all web browsers are compatible. Please do not panic. As we will see later in this article, we offer our customers to automate the compression of images and serve the right picture according to the browser without intervention on your part!
  • The SVG vector format for logos and icons. You can then manage images in SVG format and resize them without losing quality.

Resize And Optimize Your The Images!

As you probably know, page load time is essential for the user and your site’s ranking in Google. It impacts the perception of Internet users, but the performance of your site and your pages is also, to a certain extent, a criterion SEO.

The quicker the site, the easier it is for users and search engines to visit a page (and index it for Google)

Images can have a significant impact on load times, especially when you’re uploading a huge image straight out of your state-of-the-art smartphone for thumbnail display. Why? Quite simply because the entire image must still be loaded before being displayed. What a waste of time, right?

Therefore, It Is Necessary To Resize The Image To Display As You Wish.

Rest assured there again, our web agency develops, for example, sites under WordPress by optimizing them so that these tasks, which could be tedious if they were carried out manually, are entirely automated!

When you insert an image in an article or a web page of your website, it is automatically resized and generated in all the formats used on your site (e.g., full-screen display and preview thumbnail)

The next step in image referencing is to ensure that the scaled image is compressed to serve in as small a file size as possible! When it comes to SEO, “Small is Beautiful.”

You Are Not A Graphic Designer, And You Do Not Have A Tool To Compress Your Images?

It doesn’t matter. As we told you above, our deliverables integrate “on the fly” compression engines that do the work for you!

Add the image to your article

We are almost there! But this is up to you because this step is essential and is not automatic.

Although search engines (did you say “Google”?) are able, thanks to artificial intelligence and “machine learning,” to analyze the content of an image, it is vital to associate with each image as much information as possible to describe and “contextualize” it. Pay attention to the editorial context. The textual content on your page gives search engines valuable information!

In concrete terms, you must fill in at least the following fields when you import your image into your article:

  • Caption: The image caption is the text that accompanies the image on the page;
  • The Description: The Description tag describes the image;
  • The Alt Tag: The alt tag, also called the alt attribute. Is the descriptive text displayed if the image cannot be displayed to the visitor for some reason. The keywords present in this tag also allow your image to be referenced in a “Google images” search.

Also Read: Internet Advertising – Types, Display, Native, And More


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